Hailed as the founding father of the Italian fashion, Nino Cerruti first saw his interest and passion with designing products and accessories for the fashion market when he was still in his 20s. He was born in Biella, Italy and at that young age, he took control of the textile mills owned by his family.
He transformed the business into something more promising by simply focusing on tailoring design applied to the finest of their fabrics. Textile manufacturing is still handled though, but his sensibility is now applied for fashion.
Nino Cerruti first came out as a fashion designer when he created his first collection of men’s wear named the “Hitman”. This product has been considered through the fashion industry as a revolutionary line, but was later surpassed by one of its newest addition, the unisex clothing of 1967.
While designing his men’s wear collections, Cerruti decided to establish a boutique in Paris, allowing him to provide the public the latest in the fashion world. Few months after, new boutiques were opened in other areas in the world, and Nino Cerruti started handling designing lessons with only few of his dedicated talents. Giorgio Armani was one of them.
In 1993, Nino Cerruti showcased his menswear collections still in Paris without any of the dramas involved in the traditional menswear presentations. This principle is maintained in all of his projects, but what is really noted about all of his designs was the use of three-button single-breasted look, which is but natural to Giorgio Armani’s designs. Unlike the other fashion designers, the works of Cerruti all boast a highly textural fabric that appears very luxurious in all aspects.
In an attempt to expand his knowledge in fashion designing, Nino Cerruti began developing a wide selection of dandies. He designed costumes for movie actors, and aside from designing clothes for these people, he also used celebrities as his own models. He experimented on this venture for a number of years, and what later followed was the production of his advertising campaigns and promotions created for his own business.
Nino Cerruti is also known for his popular lines of fragrances. However, unlike his clothing products and accessories, the perfumes and colognes he markets are manufactured not by him, but by Coty, Inc. Included in the list of Cerruti’s most popular perfumes are the following: Nino Cerruti for men, Fair Play for men, Nino Cerruti pour femme for women, Cerruti 1881 for men and women, Cerruti Image for men and women, CerrutiSi, Cerruti 1881 black, pour femme Blanc, Eau d’Ete, and Amber.
All of the products designed and manufactured by Nino Cerruti are currently being sold in different areas in the world. One can find the products in Paris, Milan, London, Cosenza, Madrid, Munich, Athens, Stockholm, Birmingham, Moscow, Riyadh, Hong Kong, Tokyo, and New York, to mention but a few. The prices for these products highly vary, making it important for you to know how much you really can afford to spend for a piece of Nino Cerruti’s fashion items.